Bachelor
Business Analytics
Is it possible to build a model that can distinguish fake news from real news? Can we predict customers’ online buying behaviour?
The amount of data available is growing explosively. As a result, there is a great need for data science experts who also understand business processes. In the Bachelor’s in Business Analytics, you will learn how to analyse and interpret data and implement improvements in areas ranging from marketing and HR to operations and finance. The Bachelor’s Business Analytics combines analytics, (business) economics and computer science.
Find out why student Melis chose Business Analytics at the UvA
‘The Amsterdam Business School is very well accredited and has an impressive global rank. The Business Analytics programme was exactly what I was looking for – it had the right balance of mathematics, programming and business.’
Mahika Raj, student
STUDY PROGRAMME
Curriculum year 1
Courses
EC
Mathematics 1: Calculus
6
Analytics for a Better World
6
Probability Theory and Statistics 1
6
Microeconomics for AE
6
Introduction to Programming
6
Mathematics 2: Linear Algebra
6
Finance for AE
6
Probability Theory and Statistics 2
6
Business Law and Ethics for Business Analytics
6
Introduction Data Science
6
Year 2
In the 2nd year, you will expand your knowledge of entrepreneurship and develop skills that will allow you to set up a company with a focus on digital business. You will also further develop your ability to model business problems in different fields of business, using analytic methods from data science, artificial
intelligence/machine learning and computer science.
Year 3
In your 3rd year you can customise your programme. You can study abroad for a semester, complete an internship, choose out of 5 electives of your choice or take a minor at the UvA or at another university.
In the 2nd semester you will take the following courses: Text Retrieval and Mining, Marketing Analytics and Computer Systems and Engineering/Information and Data Management. You will conclude your Bachelor’s programme by writing a thesis, where you will sharpen your skills in conducting independent research.
Bachelor’s Business Analytics group composition, 2023-2024
234
First-year students
18%
Dutch students
82%
International students
Average age: 19
62%
38%
‘With our Bachelor’s in Business Analytics our main aim is to help businesses make better decisions. As a data-minded program our definition of “better decision” refers to being data-centric, problem-solving, actionable, prescriptive, ethically responsible decisions incorporating business, analytics and programming knowledge.’
Dr. Umut Konuş, Associate Professor/ Programme Director